Norfolk Southern Case Study

BrandExtenders designed a custom e-commerce company store, putting the power of choice directly in the hands of employees. For five weeks, a gateway opened to a treasure trove of branded gifts, each representing a heartfelt “thank you” from company leadership. The experience wasn’t just transactional; a personal pre-recorded video message from President Alan Shaw played within the store, adding a powerful layer of inspiration and connection.

Despite a challenging supply chain, BrandExtenders’ partnership delivered an unforgettable experience for Norfolk Southern’s field workforce. We curated a selection of top-quality, logoed merchandise brought in from seven warehouses all over the country. Within a week, our dedicated decorators were working their magic, transforming each item into a symbol of employee pride with meticulous embroidery, each stitch a symbol of appreciation for the railroad’s dedicated crew. The personalized journey continued in a central warehouse, where custom-ordered merch kits for each employee were diligently assembled. Each box became a unique token of gratitude, which included a custom-printed postcard tucked inside and an exterior adorned with custom labels reflecting the unique spirit of Norfolk Southern. Finally, each meticulously prepared package was placed in a custom shipping box, individually labeled to ensure a smile upon arrival at its destination – the deserving hands of a valued railway employee, each a powerful reminder of the value they bring to Norfolk Southern.