Holiday Promotion
The holidays are a battleground for brands on crowded liquor store shelves. Mionetto Prosecco DOC Treviso Brut, known for its timeless elegance and consistent quality, needed a way to stand out amidst the festive clutter. Here’s how BrandExtenders helped them uncork holiday cheer and elevate their ROI by 18%.
Mionetto understands the power of strategic swag to cut through the noise. Studies show that well-designed promotional merchandise can significantly improve the ROI of holiday campaigns by grabbing attention, boosting brand awareness, and driving impulse purchases. Their vision? A holiday promotion that would pay homage to their beautiful bottle design while turning heads at the shelf.
BrandExtenders took the challenge and designed a custom-made neoprene bottle sleeve. This stylish sleeve wasn’t just eye-catching—it celebrated the existing elegance of the Mionetto Prosecco bottle. Through seamless collaboration with overseas partners, BrandExtenders ensured the sleeves arrived in Italy and were ready to be applied directly by the packer. This meticulous approach prevented damage and ensured every bottle arrived in stores looking it’s festive best.
The result? A sparkling success! The custom bottle sleeve not only grabbed shopper’s attention but also paid tribute to Mionetto’s rich heritage. This strategic use of swag translated to an 18% increase in Mionetto’s liquor store product sales during the crucial holiday quarter. Mionetto’s story is a testament to the power of well-designed promotional merchandise to turn holiday campaigns into bubbly celebrations!
IT’S MORE THAN JUST SWAG IT’S STRATEGIC.
Call us or schedule a free swag chat with our team and let’s make things happen!