Albertsons' Case Study

Albertsons understands the power of promotional merchandise to elevate special programs. Studies show that branded swag can significantly improve the ROI of marketing initiatives by boosting brand awareness, employee morale, and customer engagement. Their summer sensation, Flavor Adventure, was no exception. This gamified shopping experience aimed to educate consumers, drive digital coupon adoption, incentivize purchases, and promote their private brands.

To turn Flavor Adventure into a customer and employee experience to remember, Albertsons partnered with BrandExtenders. The goal? Create high-quality swag that would spark excitement and fuel program success. Employees sported custom Flavor Adventure t-shirts, ready to answer customer questions and guide them through the exciting online game. To add a playful touch, custom-designed stress balls were chosen for customer giveaways, offering a fun and functional reminder of the summer’s hottest shopping adventure.