The travel bug is back, and 2024 promises a world of exciting adventures for your employees! This year’s trends are all about unique experiences, from indulging your inner foodie to reliving your favorite TV show moments. But how can you leverage these trends to create unforgettable corporate trips or employee reward programs? Enter the power of swag!

#1 TOP TRAVEL TREND FOR 2024
Sustainable Style with a Global Impact
Travelers are increasingly eco-conscious, seeking experiences that give back to the planet. Swag it Up: When planning incentive trips, consider brands like AllMade or Tentree for swag that reflects your company’s commitment to sustainability. Think reusable water bottles made from recycled materials, organic cotton tote bags for souvenirs, or seed paper that sprouts wildflowers upon planting, leaving a positive footprint on your travel destination. Sustainable destinations like SCP Hotels offer amazing options for memorable and impactful adventures that weave environmental responsibility into the experience.
#2 TOP TRAVEL TREND FOR 2024
Gen Z & Millennials are Hitting the Road in Style
These experience-hungry generations prioritize travel and appreciate seamless digital experiences. Swag it Up: Think about merch that enhances their adventures, like custom travel journals for documenting memories or tech-friendly accessories that keep them connected, like portable phone chargers, noise-canceling headphones with your company logo, or waterproof phone pouches for capturing underwater excursions. Don’t forget a portable Bluetooth speaker for crafting those sweet road trip playlists.


#3 TOP TRAVEL TREND FOR 2024
A Culinary Adventure Awaits!
Food is a fantastic way to immerse yourself in a new culture, and culinary tourism is booming. Spice up your next incentive trip with swag that complements the culinary experience. For an Italian cooking class, gift branded aprons and engraved olive oil bottles. A Mexican tequila tour could be paired with custom shot glasses and insulated koozies. Planning a bourbon trail adventure in Kentucky? Branded flasks and leather-bound tasting journals make perfect keepsakes. These themed gifts not only enhance the activity but also serve as a reminder of the incredible flavors and experiences shared during the trip.
#4 TOP TRAVEL TREND FOR 2024
Set-Jetting Travel Inspired by the Silver Screen
Ever dreamt of stepping into the world of your favorite show? Set-jetting, inspired by iconic filming locations, is on the rise. Imagine rewarding top performers with a trip to New Zealand’s stunning “Lord of the Rings” landscapes and gifting them themed travel journals or water bottles adorned with iconic landmarks. For a “Game of Thrones” tour through Croatia, consider packing custom tote bags featuring sigils from the different houses. This location-specific swag deepens the connection between the travel experience and the show that inspired it.


#5 TOP TRAVEL TREND FOR 2024
Create unforgettable memories with Multi-Generational Getaways
Family vacations are back in a big way! The key is choosing a destination and activities that cater to everyone. Time to ramp up the fun with the swag. Think about creating multi-generational swag sets. For national park exploration, provide branded sun hats, reusable water bottles, and binoculars for all ages. Wildlife encounters could be complemented with custom safari hats and animal identification guides. Relaxing accommodations often offer board games or puzzles – consider supplying a set with your company logo for some family-friendly downtime. To top it all off, make sure everyone has a t-shirt color-coded for the generation and emblazoned with a favorite family saying to commemorate their special time together. Remember, creating lasting memories is key, so prioritize comfortable clothing options and don’t forget to schedule rest time for everyone to recharge.
#6 TOP TRAVEL TREND FOR 2024
Slow Down and Savor the Journey
In our fast-paced world, slow travel is a welcome trend. It’s all about immersing yourself in the local culture, savoring authentic experiences, and truly connecting with the destination. Renting vacation homes offers a work-play balance, creating a more relaxed and immersive experience. Consider providing branded reusable grocery bags or insulated coolers to encourage participants to explore local farmers’ markets and pack picnic lunches. A beautifully illustrated guidebook customized with your branding adds to the experience and becomes a cherished keepsake.

Swag Your Next Adventure
These trends offer just a glimpse of what’s hot in travel for 2024. Let BrandExtenders help you create the perfect swag to elevate your next incentive trip or employee reward program. We understand that a one-size-fits-all approach doesn’t work. Our team of experts will collaborate with you to design swag that aligns with your specific travel theme, budget, and company values. From sustainable options to travel-themed goodies, we’ll ensure your team receives practical items that inspire, motivate, and make their journey truly unforgettable. Contact BrandExtenders today and let’s start planning your next extraordinary employee adventure!




