Posted by: brandextenders | April 5, 2014

The Tenth-of-a-Second Second Rule

Somewhere in the not too distant past someone created the five-second rule. Who that someone is we don’t know, but this law states that food dropped on the floor won’t be contaminated by nasty crap and bacteria if picked up within five seconds. As you can imagine, this theory has been studied time and again by scientists and others and has proven to be true, for the most part. A study by Professor Anthony Hilton of Aston University’s School of Life and Health Sciences, shows the sooner dropped food is picked up, the less likely it is of being contaminated. Moist foods tend to become contaminated more quickly than dry foods and hard floors offer the greatest chance of defilement vs. carpet.

Is this a face you could instantly trust?

Is this a face you could instantly trust?

But have you ever heard of the tenth-of-a-second rule? This law states that people make their first impressions when meeting someone new in a tenth-of-a-second. Not seven seconds as many articles claim or even 30 second, but a decisecond. Princeton psychologists Janine Willis and Alexander Todorov found first impressions are based on looking at someone’s face and deciding instantly whether you like or trust that person. So while dressing appropriately, being on time, a firm handshake and even confidence will go a long ways towards that first impression, it’s your face that’s going to seal the deal.

Be sure to offer a genuine smile when meeting someone new and make eye contact as you shake hands. If this one-tenth-of-a-second rule is true, then the fait accompli is over before you even utter your first word. Is this fair? Of course not, but didn’t your parents always tell you life isn’t fair? As Saint Jerome, who translated the Bible from Greek to Latin once said, “Early impressions are hard to eradicate from the mind. When once wool has been dyed purple, who can restore it to its previous whiteness?” And once someone has determined they either like you or don’t, the chance of getting them to change their mind will be difficult at best.

Smile and the world smiles with you; frown and that decisecond of impressionism may leave you out in the cold.

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