Posted by: brandextenders | January 29, 2014

A Whole New Way to Go Green

Never in my wildest dreams did I believe marijuana would become legal during my lifetime. Not that I’ve inhaled mind you, but it seemed like one of those issues that would always be talked about and never acted upon. But two states have legalized it for recreational use and another 18, plus Washington D.C. sell medical marijuana, so the trend is apparent. It is still a federal crime to possess or smoke marijuana, but the current administration has said they will not interfere with state’s rights on this issue (that’s a first).

Cannabis sativa has been cultivated for thousands of years, grown for its seeds, oil and fiber (hemp rope) while the flowers have a high THC factor and are used for medicinal and recreational purposes. Until the early 1900’s it was legal to possess and smoke pot in America, but 1906 saw the first restrictions put in place on the drug. The Marijuana Tax Act of 1937 sealed its fate making possession or transfer of cannabis illegal throughout the U.S. under federal law. Movies like “Reefer Madness” and Harry J. Anslinger’s “Gore Files” (he was America’s first drug czar) wove depraved tales of people committing heinous acts while high on marijuana and helped turned the public against it.reefer-madness

And now, 77 years later the tide has turned. I was thinking the other day, when will we begin to see various accouterments from the marijuana culture branded? It’s only a matter of time, right?

Marijuana smoking apparatus: Items like water pipes (commonly referred to as “bongs”), regular pipes and various other paraphernalia.  Great imprint area and four-color process is encouraged. Visualize it with an Apple logo or perhaps a food brand like Kraft. In fact, food brands should jump right on that.

Containers: I suppose one must keep their stash, I mean marijuana, in something and this will provide plenty of new opportunities for suppliers who make metal, ceramic or plastic containers.

The usual suspects: By this I mean all the regular items in our industry that will be used to brand and promote the retail outlets where marijuana can be purchased. Lighters (an obvious one), mints (container is reusable), pipe stands, bumper stickers, coffee cups and toothbrushes among other things.

Apparel: T-shirts and hats are a given and will be used for trade show giveaways, customer appreciation, sales calls and sold under glass countertops with cool slogans. I’m thinking T-shirts made from recycled hemp might be appropriate here.

Hemp producer license c. 1930's

Hemp producer license c. 1930’s

It’s on its way and in fact, in researching this blog I found a website that’s already ahead of the curve in this space, www.kindpromotions.com Check it out for some Colorado inspired promotional products. In the meantime I’m feeling kind of hungry; apparently writing about marijuana does that to me. Brownies anyone?

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Responses

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