Posted by: brandextenders | May 3, 2011

Ding, Dong the Witch (OBL) is Dead!

One less "witch" to worry about

When I first heard the news that our arch-enemy, Osama bin Laden had been killed, I was ecstatic. The leader of a terrorist organization with the avowed purpose of destroying western civilization was finally trapped by our amazing special ops forces. A goal has been reached and a moral victory has been achieved and we, as a country should celebrate the moment.

However, as with all successes and victories, we must begin to look to the future. Successes should be savored and acknowledged and then take time to start understanding the lessons learned and how they can aid us as we set new strategies and goals. This achievement has many life lessons for us as individuals and leaders of our own destiny and these are some that immediately come to my mind:

  • Set goals for yourself. Although this victory was long overdue, it would never have happened without a goal being set after 9/11. Without goals to strive for, I would have no compass and would be floating on the waters of life without direction. Just as you wouldn’t start on a trip to somewhere you’d never been without a map, GPS or directions, goals guide us on this adventure called life. Write down your goals and look at them regularly to see if you’re on track to achieve your loftiest dreams.
  • Persevere. It’s been said that Thomas Edison failed over 10,000 times before finally getting it right and creating the light bulb as we know it today. How many of us try something once or twice and give up, thinking it’s hopeless? Goals should make us stretch our limits and in turn we need to stay focused, keep the faith and persevere to achieve those things we desire in our lives.
  • Listen to your moral compass. When we really want something it can be easy to take shortcuts and do things that might be questionable to achieve our objectives. In my mind, terrorists are the least moral humans alive and will do anything to achieve their goals. The Navy SEALS who took out bin Laden have a strict code of ethics and we should strive to also keep our moral compass focused as we reach for the stars.
  • “Keep your friends close; hold your enemies closer.” This old Arabian proverb holds as true today as ever.  Enemies will do all they can to ruin you including lying, cheating and stealing. While you may follow a moral compass, that may not be true of your adversaries so beware they may do all they can to throw you under a bus. Use research, facts and honesty to make your case and know short-term losses may ultimately result in long-term wins.
  • Practice/Visualize. The SEALS who took out bin Laden practiced what they were going to do again and again and looked at every possible scenario of what might go wrong. They practiced those events to make sure they would get it right. Did things go wrong? Yep, they lost one of their helicopters, but were able to quickly overcome the challenge because they had practiced, mentally and physically, what to do in any circumstance.  We must also practice to get better at what we do and the goals we are hoping to achieve. Study, read, mentally rehearse and then do it.
  • Celebrate. Goals are meant to be achieved and celebrated once they are reached. Take time to savor your wins, enjoy the victory and do something or buy something that will help you remember your wins.
  • Set new goals. Reaching a goal is not the end of the road; it’s simply a rest stop along the path. Once you’ve reached a goal and celebrated it’s time to set new goals you want to achieve and get back on the road to your destiny.

I’m proud to be an American and to see young people out in the streets celebrating with flags and songs the demise of an arch-enemy of not only our country, but the world. Despite recent reports that America is on its way to obscurity, I would invoke a great American’s quote of a century ago. Mark Twain said, “The reports of my death are greatly exaggerated.” I have to believe the reports of America’s demise are also greatly exaggerated.

I work with my customers to evaluate their promotional marketing needs and develop creative and measurable solutions based on those needs. I build long-term relationships to become a trusted advisor my clients turn to for their brand extension, promotional product, incentive and other branding needs. Contact me at  

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