Posted by: brandextenders | January 17, 2011

The Power of a Positive Attitude

On my desk I have a tall glass with a horizontal line etched halfway up on one side. Above the line is the word “Optimist” and below the line; well can you guess? It’s the opposite of optimist and relates to a glass being half full or half empty. I love using it because every day it reminds me that I have a choice as to whether I want to be optimistic about the way my life is going or should I instead be pessimistic.

The attitude we face the world with each day has a major impact on not only the way we deal with the challenges we face, but how we interact with everyone we come into contact with. Ever notice how people you meet who are negative and morose tend to try and pull those around them down to their level? Those with negative attitudes are more likely to always be unhappy with their jobs, less healthy, lack friends and a family life that borders on depressing. Dale Carnegie, a pioneer in motivating people to be successful said, “Any fool can criticize, condemn and complain and most do.”

Starting each day with a positive attitude and maintaining it is not always easy. Life can chip away our confidence and begin to make us doubt ourselves and the God-given talents we each possess. Here are a few ideas proven to help get and keep you starting out each day on a positive note:

  • Develop a one sentence mantra you can easily memorize that keeps your mind focused on the affirmative. Make it an “I am” statement that describes a result in your life that you would like to attain, a completed goal. For example, “I am solving my customer’s challenges with my marketing services and creating prosperity for myself.” Repeat this affirmation several times when you first wake up and before you go to bed and throughout the day when you can. The more you repeat it and believe it, the quicker your subconscious will also believe it and find a way to make it happen.
  • Engage life with an attitude of gratitude. It’s so easy to blame others and be mad at the world rather than take responsibility for where we are today. Be thankful for all you have, for your family and friends, your work, good health and the talents you possess. You’ll be amazed with the benefits of thankfulness and the positive effects it has.
  • Surround yourself with positive people, which can be hard if you must spend time with family, friends, co-workers or even clients that spew negativity. Negativity begets negativity, it’s just a fact of life, so do all you can to instead spend time with people who are positive. Read inspiring books, listen to motivational CD’s or podcasts. Do all you can to keep your mind focused on the positive.
  • Exercise on a regular basis. I know, now I’m beginning to sound like Jillian Michaels or Richard Simmons, but research shows a correlation between a positive attitude and exercise. Physical movement increases blood flow to the brain which increases nutrients and oxygen. Walking, jogging or any other movement that gets your heart pumping and blood flowing will help you stay positive.

If you’re in sales it can be particularly hard some days to stay positive. Keep a list of your successes and peruse it when you have had a particularly tough day of prospects and customers saying “no.” Form a pact with a few others you know in sales with the understanding you can call and confide in one another your challenges and successes. The old adage, “You are what you think” is true as true can be. Picture someone you know who is successful and I would be willing to bet they have a great attitude towards life.

Start 2011 off with a positive attitude and see where it takes you. As Napoleon Hill, who believed personal success was the direct result of personal beliefs said, “The best way to sell yourself to others is first to sell the others to yourself.”

With 25 years in promotional marketing, Steve Woodburn works with clients to develop creative and measurable solutions that solve their marketing needs. Promotional products, uniform programs, online company stores, point-of-sale initiatives and rewards and recognition are all included in his marketing toolbox. He builds long-term relationships and becomes a trusted advisor and consultant his clients can turn to for all their brand extension needs. You can reach him at Staples Promotional Products:


  1. A positive attitude is easier to maintain if you have true self confidence in yourself. When you have both it is easier to not allow the negativity of others to affect you.

    Thank you for the insight

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