“Magical food, wonderful food, marvelous food, fabulous food, glorious food” from the movie and play Oliver
Humans have always had an inclination to share food. In ancient days it was strictly for survival since those who hunted did and those who couldn’t, had to rely on the generosity of those who did. In modern times the sharing of food is more a gesture of appreciation and love and less an act of survival.
The end of each year tends to be a time when food is given as a thank you to customers, employees and others. Statistics show a majority of companies purchase food gifts in some form to thank their customers or reward their employees. The reason for food as a gift includes the fact you don’t have to worry about sizes or gender since gourmet food is universal, it can be shared if sent to a group and can be purchased in a variety of price points.
There are many, many companies whose business is selling food gifts, food baskets, gift cards for food and any other types of food products and gifts. The caveat I always offer regarding food purchases is to make sure what you buy is fresh as many of the mega-food companies tend to package their products many months before you see them show up in retail stores. I’m not sure about you, but the thought of popcorn or nuts that were popped or roasted in the spring doesn’t really do much for my palate.
Guaranteed freshness and a 100% satisfaction guarantee are the foundation of two companies I’ve used for years.
Maple Ridge Farms is based in Wisconsin and has been in business for over 30 years. They sell only through promotional product distributors and guarantee they have cooked, baked or roasted their products within two weeks of sending them out to the recipients. This video gives you a “taste” of what their company can offer clients or employees in the way of the perfect gift.
Another company that offers sweet solutions when it comes to gift giving is Brownie Points of Columbus, Ohio. Started by Lisa Rothstein who baked brownies as a hobby, she eventually sold the company and then five years later bought it back believing it was fate she should continue to grow the business. Their food gifts are not only unique and delicious, but completely guaranteed to earn you brownie points with your recipients.
If you sell food gifts to your customers, who do you use and why? There are many fine food companies in our industry and sharing your favorites in the comments section below will help others this holiday season to insure their gifts are appreciated and enjoyed.
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